How to write "right" in business

As business owners, we also need to be reasonably competent “writers”.

It’s always been important, but in this new age of the internet and social media, we’ve kinda been foisted into the world of publishing whether we like it or not.

And let’s be honest – most business owners don’t like it!

I’m lucky because I have had training in writing, and have a degree in literature BUT as I’m about to explain, even that doesn’t mean I get it right all of the time.

Click here to find out how I got it so wrong, and how you can get it so right! (write… love a pun…)

Talk soon,
Caren

Do you remember "New Coke"? A lesson for every business.

Can you guess the most recognised brand in the world?  If you guessed Coca-Cola, you'd be right.  

But does anyone remember "New Coke"?

In 1985 the Coca-Cola Company tested a new formulation.  This formulation was largely perceived to be better than Coke and Pepsi in the "blind" taste tests.  However, five years and millions of dollars later, the product refused to sell.

In fact, consumers demanded that the "old" Coke be brought back!

This was despite the fact that market research showed that the vast majority of people either preferred the taste of New Coke or couldn't tell the difference.  So what's all that about?

Loyalty to the brand name folks.

Believe it or not, the value of Coke's brand name is about 100 times more than its actual product!

I often get asked about the importance of branding for smaller businesses compared to big companies.  Frankly, your branding is crucial regardless of size.

Click here to find out what you should be considering for your brand!

And if you'd like to hear more of what I have to say on the matter click here for a recording of my most recent "You & Your Business" radio segment on 98.1FM Radio Eastern.

Talk soon,
Caren