68% of clients or customers leave you for 1 reason
It boils my blood when I hear business coaches claiming that price isn't an issue in business, that's just rubbish! That said, I completely agree that it's not the only issue. In fact in most cases it's not even the most important issue.
As a Financial Adviser I like to deal with facts, and there's a survey done on a regular basis by the Technical Assistance Research Program in Washington, which addresses why customers don't buy from you or why they leave you and move to a competitor.
The results are broken into 5 categories:
This means a person would choose not to deal with a business or would leave that business because it's more convenience to buy elsewhere.
Relationship at a high level 9%
This means that someone close to your customer opened a new business or moved to another company and they want to deal with that person because of the important relationship. It could be a close friend or a family member.
This is simply those reasons that couldn't be categorised clearly.
This actually means potential customers want a certain product or service, at a certain price, whenever they want it - for example, right now, next week, or what have you.
______________ ? 68%
Click here to find out "The real reason customers stop doing business with you".