Most business owners guarantee their work in some form or other. I'm sure you do. At the very least, there's legislation in place protecting most consumers and providing a minimum standard of service or product quality.
The problem is most people don't use their guarantees to best advantage.
Most businesses don't tell you about their guarantees at all let alone promote it. And guess what, a compelling guarantee can be a very powerful marketing tool to increase sales and generate revenue.
But how, I hear you ask? Well just click here for my easy-to-read "Every Gurantee is a MARKETING Opportunity" fact sheet.
If you'd like to hear more of what I have to say on the matter, click here for a recording of my most recent "You & Your Business" radio segment on 98.1FM Radio Eastern.